SERVICes
MARKETING
year
2026
INFO
Digital channel reactivation, strategic positioning and organic audience growth for Adam Bence Vas, Hammond organist, composer and jazz musician.
+0K
New YouTube Views
Across 4 platforms
+0.0K
New YouTube Views
vs previous 95 days
+0%
Recurrent YouTube Views
vs previous 95 days
Artist Identity → Positioning → Content Strategy → Audience Development → Platform Ecosystem
Artist Identity
↓
Positioning
↓
Content Strategy
↓
Audience Development
↓
Platform Ecosystem
Artist Identity
↓
Positioning
↓
Content Strategy
↓
Audience Development
↓
Platform Ecosystem
Introducción
IntroducTION
INTRODUCTION
El órgano Hammond era al mismo tiempo uno de los elementos más reconocibles de Adam Bence Vas y uno de sus principales retos de posicionamiento. El instrumento arrastra una fuerte asociación con la nostalgia, el Jazz tradicional y una determinada época. Sin embargo, la visión artística de Adam parte de otro lugar: explorar qué otros territorios puede ocupar el Hammond a través de la composición contemporánea, la improvisación, la educación y nuevas formas de entender el instrumento. Adam contaba con cinco álbumes publicados, experiencia internacional, material audiovisual y una identidad artística muy desarrollada, pero su comunicación digital funcionaba de manera poco estructurada.
Él mismo identificaba la necesidad de dejar atrás una dinámica ad hoc, encontrar una forma de comunicar que sintiera propia y construir un sistema que pudiera mantener en el tiempo. También existía una distancia entre la audiencia que ya estaba alcanzando online y la que quería incorporar a su proyecto. Una de sus prioridades era conectar con públicos más jóvenes sin modificar su propuesta artística para adaptarse a las plataformas. El objetivo de los primeros tres meses fue reactivar esos canales y construir un sistema de contenido capaz de generar descubrimiento orgánico alrededor de su universo artístico.
The Hammond organ was both one of Adam Bence Vas’s most recognisable artistic elements and one of his greatest positioning challenges. The instrument carries strong associations with nostalgia, traditional jazz and a particular musical era.
Adam’s artistic vision, however, begins somewhere else: with exploring the new territories the Hammond can occupy through contemporary composition, improvisation, education and new ways of understanding the instrument. Adam already had five released albums, international experience, a strong audiovisual archive and a well-developed artistic identity.
His digital communication, however, lacked a consistent structure. He recognised the need to move away from an ad hoc approach, find a way of communicating that felt natural to him and build a system he could sustain over time.
Another priority was connecting with younger audiences without reshaping his artistic work to fit the platforms. The goal for the first three months was to reactivate hus channels and build a content system capable of generating organic discovery around his artistic world.
The Hammond organ was both one of Adam Bence Vas’s most recognisable artistic elements and one of his greatest positioning challenges.
The instrument carries strong associations with nostalgia, traditional jazz and a particular musical era. Adam’s artistic vision, however, begins somewhere else: with exploring the new territories the Hammond can occupy through contemporary composition, improvisation, education and new ways of understanding the instrument.
Adam already had five released albums, international experience, a strong audiovisual archive and a well-developed artistic identity. His digital communication, however, lacked a consistent structure. He recognised the need to move away from an ad hoc approach, find a way of communicating that felt natural to him and build a system he could sustain over time.
Another priority was connecting with younger audiences without reshaping his artistic work to fit the platforms. The goal for the first three months was to reactivate hus channels and build a content system capable of generating organic discovery around his artistic world.
nuestro enfoque
OUR APPROACH
Empezamos por mirar lo que ya estaba ahí. Adam tenía años de música, conocimiento, historias y material audiovisual alrededor del Hammond. Revisamos ese archivo y comenzamos a reutilizar y recontextualizar contenido existente, mientras desarrollábamos nuevas piezas alrededor de distintos puntos de entrada: restauraciones, funcionamiento interno del Hammond, comparación entre modelos, historia, musicalidad, interpretación y teoría musical. La idea no era simplemente hablar más del Hammond, sino explorar cuántas puertas diferentes podía abrir el mismo instrumento. A esto sumamos una estrategia de posicionamiento en buscadores que conectó el conocimiento y la experiencia de Adam con búsquedas existentes alrededor del Hammond, el jazz y la teoría musical, atrayendo orgánicamente a organistas, músicos, estudiantes y aficionados.
We started by looking at what was already there. Adam had years of music, knowledge, stories and audiovisual material around the Hammond.
We revisited that archive and began repurposing and recontextualising existing material, while developing new content around different entry points: restorations, internal mechanics, model comparisons, history, musicianship, performance and music theory.
The idea was not simply to talk more about the Hammond, but to explore how many different doors the same instrument could open. We also developed a search positioning strategy that connected Adam’s knowledge and experience with existing searches around the Hammond, jazz and music theory, organically attracting organists, musicians, students and enthusiasts.
We started by looking at what was already there. Adam had years of music, knowledge, stories and audiovisual material around the Hammond.
We revisited that archive and began repurposing and recontextualising existing material, while developing new content around different entry points: restorations, internal mechanics, model comparisons, history, musicianship, performance and music theory.
The idea was not simply to talk more about the Hammond, but to explore how many different doors the same instrument could open.
We also developed a search positioning strategy that connected Adam’s knowledge and experience with existing searches around the Hammond, jazz and music theory, organically attracting organists, musicians, students and enthusiasts.
la estructura estratégica
THE STRATEGIC FRAMEWORK
01 · Reactivación
Reactivar los canales existentes y construir un sistema de publicación consistente, reutilizando y recontextualizando un archivo que ya contenía años de música, conocimiento y experiencia.
02 · Descubrimiento
Utilizar el Hammond, la teoría musical y la curiosidad alrededor del instrumento como puntos de entrada, apoyados por una estrategia de posicionamiento en buscadores.
03 · Comunidad y autoridad
Crear contenido suficientemente específico para generar reconocimiento y conversación entre músicos, organistas y aficionados, utilizando la experiencia de Adam como elemento de diferenciación.
04 · Del descubrimiento al artista
Introducir progresivamente interpretación y composiciones propias dentro de los formatos que ya estaban generando descubrimiento, trasladando la atención del instrumento hacia Adam como músico y compositor.
01 · Reactivation
Reactivate Adam’s existing channels and build a consistent publishing system by repurposing an archive containing years of music, knowledge and experience.
02 · Discovery
Use the Hammond, music theory and curiosity around the instrument as entry points, supported by search-led content.
03 · Community and Authority
Create specialist content that generates recognition and conversation among musicians, organists and enthusiasts, turning Adam’s experience into a point of differentiation.
04 · From Discovery to the Artist
Progressively introduce performance and original compositions into the formats already generating discovery, shifting attention from the instrument towards Adam as a musician and composer.
01 · Reactivation Reactivate
Adam’s existing channels and build a consistent publishing system by repurposing an archive containing years of music, knowledge and experience.
02 · Discovery
Use the Hammond, music theory and curiosity around the instrument as entry points, supported by search-led content.
03 · Community and Authority
Create specialist content that generates recognition and conversation among musicians, organists and enthusiasts, turning Adam’s experience into a point of differentiation.
04 · From Discovery to the Artist Progressively introduce performance and original compositions into the formats already generating discovery, shifting attention from the instrument towards Adam as a musician and composer.
LA ESTRATEGIA EN ACCIÓN
THE STRATEGY IN ACTION
El nicho se convirtió en una ventaja. Los primeros resultados confirmaron algo importante: ampliar la audiencia no requería simplificar el universo de Adam. Su especificidad podía convertirse en una ventaja de descubrimiento. Un vídeo sobre cómo transportar un Hammond alcanzó 43.8 mil visualizaciones y generó más de 2.1 mil interacciones. El 97% de las visualizaciones identificadas por tipo de audiencia procedieron de personas que no seguían la cuenta y la pieza generó 148 nuevos seguidores. Más allá del alcance, la respuesta reveló algo especialmente interesante: una experiencia extremadamente específica para organistas se había convertido en contenido que la propia comunidad quería comentar, guardar y compartir, acumulando 355 compartidos, 170 guardados y 119 comentarios. Ese mismo principio se trasladó a otros territorios. Restauraciones, comparaciones entre modelos, funcionamiento interno del instrumento, interpretación y teoría musical permitieron abordar el Hammond desde distintos niveles de conocimiento y curiosidad. En YouTube, contenidos como "The Math Behind Infinite Jazz Melodies" superaron las 1.2 mil visualizaciones, demostrando que conceptos musicales complejos también podían funcionar como vías de descubrimiento cuando encontraban el formato y el punto de entrada adecuados. La complejidad no estaba alejando a la audiencia. Estaba ayudándonos a encontrarla. A medida que estos territorios comenzaron a generar respuesta, introdujimos progresivamente las composiciones originales de Adam dentro del contenido. Una explicación teórica podía desembocar en una interpretación; una idea musical, en una composición propia. Y comenzaron a aparecer nuevas señales: comentarios sobre su música, interés por las composiciones y preguntas sobre dónde encontrar las partituras. El contenido estaba empezando a trasladar la curiosidad por el Hammond hacia el interés por Adam como músico y compositor.
COMUNIDAD
How to transport a Hammond Organ 43.8K visualizaciones · 2.1K interacciones · 119 comentarios · 355 compartidos · 170 guardados Una experiencia de nicho convertida en descubrimiento, conversación y crecimiento de audiencia.
CONOCIMIENTO
The Math Behind Infinite Jazz Melodies 1.2K+ visualizaciones Teoría musical compleja utilizada como vía de descubrimiento.
EXPERIENCIA
Restauraciones / modelos / interior del Hammond El conocimiento acumulado alrededor del instrumento convertido en contenido reconocible y diferenciador.
MÚSICA ORIGINAL
Composición / interpretación de Adam Las rutas de descubrimiento construidas alrededor del instrumento y el conocimiento comenzaron a utilizarse para introducir progresivamente a Adam como intérprete y compositor.
The niche became an advantage. The initial content confirmed something important: reaching a broader audience did not require simplifying Adam’s world. His knowledge, experience and distinctive relationship with the Hammond were precisely what made the content recognisable.
A video about transporting a Hammond reached 43.7K views, 120 comments and 34 shares. Beyond its reach, it sparked organists and musicians to share their own experiences and recognise themselves in a very specific situation within their community. The same principle extended into restoration, model comparisons, the instrument’s inner workings, performance and music theory.
On YouTube, content such as The Math Behind Infinite Jazz Melodies exceeded 1.2K views, demonstrating that complex musical ideas can become effective routes to discovery when given the right format and entry point. Complexity was not pushing the audience away. It was helping us find them.
As these subjects began generating engagement, we gradually introduced Adam’s original compositions. A theoretical explanation could lead into a performance; a musical idea could lead into an original piece. New signals began to emerge: comments about his music, interest in his compositions and questions about where to find the sheet music. The content was beginning to transform curiosity about the Hammond into interest in Adam as a musician and composer.
COMMUNITY
How to transport a Hammond Organ
43.8K views · 2.1K interactions 119 comments· 355 shares · 170 saves A niche experience turned into conversation, identification and participation.
KNOWLEDGE
The Math Behind Infinite Jazz Melodies
1.2K+ views Complex music theory used as a route to discovery.
EXPERIENCE
Restorations / Models / Inside the Hammond
Accumulated knowledge around the instrument turned into recognisable and distinctive content.
ORIGINAL MUSIC
Adam’s Compositions / Performances. The attention generated through educational content begins to shift towards his work as a composer.
The niche became an advantage.
The initial content confirmed something important: reaching a broader audience did not require simplifying Adam’s world. His knowledge, experience and distinctive relationship with the Hammond were precisely what made the content recognisable.
A video about transporting a Hammond reached 43.7K views, 120 comments and 34 shares. Beyond its reach, it sparked organists and musicians to share their own experiences and recognise themselves in a very specific situation within their community.
The same principle extended into restoration, model comparisons, the instrument’s inner workings, performance and music theory. On YouTube, content such as The Math Behind Infinite Jazz Melodies exceeded 1.2K views, demonstrating that complex musical ideas can become effective routes to discovery when given the right format and entry point.
Complexity was not pushing the audience away. It was helping us find them. As these subjects began generating engagement, we gradually introduced Adam’s original compositions.
A theoretical explanation could lead into a performance; a musical idea could lead into an original piece. New signals began to emerge: comments about his music, interest in his compositions and questions about where to find the sheet music.
The content was beginning to transform curiosity about the Hammond into interest in Adam as a musician and composer.
COMMUNITY
How to transport a Hammond Organ
43.8K views · 2.1K interactions 119 comments· 355 shares · 170 saves
A niche experience turned into conversation, identification and participation.
KNOWLEDGE
The Math Behind Infinite Jazz Melodies
1.2K+ views
Complex music theory used as a route to discovery.
EXPERIENCE
Restorations / Models / Inside the Hammond Accumulated knowledge around the instrument turned into recognisable and distinctive content.
ORIGINAL MUSIC
Adam’s Compositions / Performances.
The attention generated through educational content begins to shift towards his work as a composer.
Followers en Instagram en 3 meses
Instagram Followers in 3 Months
YouTube views vs periodo anterior
YouTube views vs. previous period
Views orgánicos en 4 plataformas
Organic views on 4 platforms
resultados
results
RESULTS
En tres meses, reactivamos el ecosistema digital de Adam y generamos más de 153 mil visualizaciones orgánicas entre Instagram, YouTube, TikTok y Facebook. Más allá del alcance, esta primera fase permitió identificar qué territorios podían atraer nuevas audiencias, generar participación y conseguir que parte de esa audiencia regresara al proyecto. INSTAGRAM +412 seguidores +2,188.9% 109 K visualizaciones orgánicas +597% 55.7 K cuentas alcanzadas · +1,097% 5.7 K interacciones · +2,167% Instagram se consolidó como el principal motor de descubrimiento y crecimiento de audiencia durante esta primera fase. La cuenta pasó de 127 a más de 500 seguidores de forma orgánica, mientras contenidos construidos alrededor de experiencias y conocimientos muy específicos consiguieron alcanzar audiencias que todavía no seguían a Adam.
YOUTUBE
33 shorts - 3 videos largos 25.9K visualizaciones +1,066% 8.7K nuevos espectadores +275% 210 espectadores recurrentes +159% +55 suscriptores nuevos
YouTube pasó de ser un canal con actividad limitada a convertirse en una nueva vía de descubrimiento y desarrollo de audiencia para Adam. Frente a los 95 días anteriores, los nuevos espectadores crecieron un 275% y los espectadores recurrentes un 159%, mostrando no solo una ampliación de la audiencia, sino las primeras señales de que parte de ella estaba regresando al contenido.
TIKTOK
15.5K visualizaciones 512 visitas al perfil 470 me gusta
TikTok permitió abrir un nuevo canal de descubrimiento desde cero y empezar a probar cómo los distintos territorios de contenido de Adam podían trasladarse a una audiencia nueva. Los primeros resultados establecieron una base desde la que seguir experimentando con formatos, hooks y contenidos vinculados a su música.
8.5K visualizaciones +280% 5.9K espectadores +641% 132 interacciones +193%
Facebook se mantuvo como un canal de mantenimiento, reutilizando contenidos desarrollados para otras plataformas. Incluso sin una estrategia específica para el canal, la reactivación permitió ampliar su alcance y mantener activo otro punto de contacto dentro del ecosistema digital de Adam.
In three months, we reactivated Adam’s digital ecosystem and generated more than 159K organic views across Instagram, YouTube, TikTok and Facebook.
+412 followers +2,188.9%
109 K organic Views +597%
55.7 K accounts reached +1,097%
5.7 K interactions +2,167%
Instagram became the main driver of discovery and audience growth during this first phase.
The account grew organically from 127 to more than 500 followers, while content built around highly specific experiences and knowledge reached audiences who were not yet following Adam.
YOUTUBE
33 shorts - 3 Long Videos
25.9K views +1,066%
8.7K new viewers +275%
210 accounts reached +159%
+55 new subscribers
YouTube went from a channel with limited activity to a new route for discovery and audience development for Adam.
Compared with the previous 95 days, new viewers increased by 275% and returning viewers by 159%, showing not only an expansion of the audience, but the first signs that part of it was beginning to come back to the content.
TIKTOK
15.5K views 512 profile views 470 likes
TikTok opened a new discovery channel from scratch and allowed us to begin testing how Adam’s different content territories could translate to a new audience.
The initial results showed an ability to generate reach and profile visits, establishing a new base from which to continue experimenting with formats, hooks and content connected to his music.
8.5K views+280% 5.9K viewers +641% 132 interactions +193%
Facebook remained a maintenance platform, repurposing content developed for other channels.
Even without a dedicated strategy, reactivating the platform expanded its reach and kept this touchpoint active within Adam’s digital ecosystem.
In three months, we reactivated Adam’s digital ecosystem and generated more than 159K organic views across Instagram, YouTube, TikTok and Facebook.
+412 followers +2,188.9%
109 K organic Views +597%
55.7 K accounts reached +1,097%
5.7 K interactions +2,167%
Instagram became the main driver of discovery and audience growth during this first phase.
The account grew organically from 127 to more than 500 followers, while content built around highly specific experiences and knowledge reached audiences who were not yet following Adam.
YOUTUBE
33 shorts - 3 Long Videos
25.9K views +1,066%
8.7K new viewers +275%
210 accounts reached +159%
+55 new subscribers
YouTube went from a channel with limited activity to a new route for discovery and audience development for Adam.
Compared with the previous 95 days, new viewers increased by 275% and returning viewers by 159%, showing not only an expansion of the audience, but the first signs that part of it was beginning to come back to the content.
TIKTOK
15.5K views 512 profile views 470 likes
TikTok opened a new discovery channel from scratch and allowed us to begin testing how Adam’s different content territories could translate to a new audience.
The initial results showed an ability to generate reach and profile visits, establishing a new base from which to continue experimenting with formats, hooks and content connected to his music.
8.5K views+280% 5.9K viewers +641% 132 interactions +193%
Facebook remained a maintenance platform, repurposing content developed for other channels.
Even without a dedicated strategy, reactivating the platform expanded its reach and kept this touchpoint active within Adam’s digital ecosystem.
Conclusión
conclusion
CONCLUSION
La primera fase demostró que la especificidad de Adam podía convertirse en una ventaja: no solo para generar descubrimiento, sino para provocar conversación y empezar a construir audiencia. Ahora, el reto es llevar esa relación un paso más allá y acercarla progresivamente al centro de su proyecto: Adam como músico y compositor. El siguiente paso: convertir descubrimiento en escucha.
The Hammond was the starting point, not the limit. In three months, the strategy reactivated Adam’s channels and revealed different ways to connect his knowledge, experience and musical world with new audiences.
Now, those same entry points are beginning to lead towards the centre of the project: his composition.
The next step: turning discovery into listening.
The Hammond was the starting point, not the limit. In three months, the strategy reactivated Adam’s channels and revealed different ways to connect his knowledge, experience and musical world with new audiences.
Now, those same entry points are beginning to lead towards the centre of the project: his compositions.
The next step: turning discovery into listening.
Introduction
The Hammond organ was both one of Adam Bence Vas’s most recognisable artistic elements and one of his greatest positioning challenges. The instrument carries strong associations with nostalgia, traditional jazz and a particular musical era.
Adam’s artistic vision, however, begins somewhere else: with exploring the new territories the Hammond can occupy through contemporary composition, improvisation, education and new ways of understanding the instrument. Adam already had five released albums, international experience, a strong audiovisual archive and a well-developed artistic identity.
His digital communication, however, lacked a consistent structure. He recognised the need to move away from an ad hoc approach, find a way of communicating that felt natural to him and build a system he could sustain over time.
Another priority was connecting with younger audiences without reshaping his artistic work to fit the platforms. The goal for the first three months was to reactivate hus channels and build a content system capable of generating organic discovery around his artistic world.
our approach
We started by looking at what was already there. Adam had years of music, knowledge, stories and audiovisual material around the Hammond. We revisited that archive and began repurposing and recontextualising existing material, while developing new content around different entry points: restorations, internal mechanics, model comparisons, history, musicianship, performance and music theory.
The idea was not simply to talk more about the Hammond, but to explore how many different doors the same instrument could open. We also developed a search positioning strategy that connected Adam’s knowledge and experience with existing searches around the Hammond, jazz and music theory, organically attracting organists, musicians, students and enthusiasts.
THE STRATEGIC FRAMEWORK
01 · Reactivation
Reactivate Adam’s existing channels and build a consistent publishing system by repurposing an archive containing years of music, knowledge and experience.
02 · Discovery
Use the Hammond, music theory and curiosity around the instrument as entry points, supported by search-led content.
03 · Community and Authority
Create specialist content that generates recognition and conversation among musicians, organists and enthusiasts, turning Adam’s experience into a point of differentiation.
04 · From Discovery to the Artist
Progressively introduce performance and original compositions into the formats already generating discovery, shifting attention from the instrument towards Adam as a musician and composer.
THE STRATEGY IN ACTION
The niche became an advantage. The initial content confirmed something important: reaching a broader audience did not require simplifying Adam’s world. His knowledge, experience and distinctive relationship with the Hammond were precisely what made the content recognisable.
A video about transporting a Hammond reached 43.7K views, 120 comments and 34 shares. Beyond its reach, it sparked organists and musicians to share their own experiences and recognise themselves in a very specific situation within their community. The same principle extended into restoration, model comparisons, the instrument’s inner workings, performance and music theory.
On YouTube, content such as The Math Behind Infinite Jazz Melodies exceeded 1.2K views, demonstrating that complex musical ideas can become effective routes to discovery when given the right format and entry point. Complexity was not pushing the audience away. It was helping us find them.
As these subjects began generating engagement, we gradually introduced Adam’s original compositions. A theoretical explanation could lead into a performance; a musical idea could lead into an original piece. New signals began to emerge: comments about his music, interest in his compositions and questions about where to find the sheet music. The content was beginning to transform curiosity about the Hammond into interest in Adam as a musician and composer.
COMMUNITY
How to transport a Hammond Organ
43.8K views · 2.1K interactions 119 comments· 355 shares · 170 saves A niche experience turned into conversation, identification and participation.
KNOWLEDGE
The Math Behind Infinite Jazz Melodies
1.2K+ views Complex music theory used as a route to discovery.
EXPERIENCE
Restorations / Models / Inside the Hammond
Accumulated knowledge around the instrument turned into recognisable and distinctive content.
ORIGINAL MUSIC
Adam’s Compositions / Performances. The attention generated through educational content begins to shift towards his work as a composer.
Instagram Followers in 3 Months
YouTube views vs. previous period
Organic views on 4 platforms
RESULTS
In three months, we reactivated Adam’s digital ecosystem and generated more than 159K organic views across Instagram, YouTube, TikTok and Facebook.
+412 followers +2,188.9%
109 K organic Views +597%
55.7 K accounts reached +1,097%
5.7 K interactions +2,167%
Instagram became the main driver of discovery and audience growth during this first phase. The account grew organically from 127 to more than 500 followers, while content built around highly specific experiences and knowledge reached audiences who were not yet following Adam.
YOUTUBE
33 shorts - 3 Long Videos 25.9K views +1,066% 8.7K new viewers +275% 210 accounts reached +159% +55 new subscribers
YouTube went from a channel with limited activity to a new route for discovery and audience development for Adam. Compared with the previous 95 days, new viewers increased by 275% and returning viewers by 159%, showing not only an expansion of the audience, but the first signs that part of it was beginning to come back to the content.
TIKTOK
15.5K views 512 profile views 470 likes
TikTok opened a new discovery channel from scratch and allowed us to begin testing how Adam’s different content territories could translate to a new audience.
The initial results showed an ability to generate reach and profile visits, establishing a new base from which to continue experimenting with formats, hooks and content connected to his music.
8.5K views+280% 5.9K viewers +641% 132 interactions +193%
Facebook remained a maintenance platform, repurposing content developed for other channels. Even without a dedicated strategy, reactivating the platform expanded its reach and kept this touchpoint active within Adam’s digital ecosystem.
Conclusion
The Hammond was the starting point, not the limit. In three months, the strategy reactivated Adam’s channels and revealed different ways to connect his knowledge, experience and musical world with new audiences.
Now, those same entry points are beginning to lead towards the centre of the project: his compositions.
The next step: turning discovery into listening.
PROYECTO PILOTO - JAZZ
ADAM BENCE VAS
ADAM BENCE VAS
SERVICIOS
SERVICES
SERVICes
DISEÑO DE
EXPERIENCIAS
MARKETING
AÑO
YEAR
2026
INFO
Este es un proyecto piloto de exploración creativa que traduce el jazz en una experiencia visual e interactiva. Diseñado para potenciar conciertos y venues a través de visuales en vivo, el ecosistema se completa con un filtro de realidad aumentada que expande la atmósfera y la improvisación del género hacia el entorno digital.
Digital channel reactivation, strategic positioning and organic audience growth for Adam Bence Vas, Hammond organist, composer and jazz musician.
