Augmented reality poster
An augmented reality filter that brings jazz closer to new audiences.
CLIENT
Proyecto propio · Altered Space Studio
YEAR
2026
DISCIPLINE
Augmented reality, Graphic design, Sensory marketing
ROLE & DELIVERABLES
Augmented reality · Graphic design · Sensory marketing strategy
DETAILS
01
The concept
This visual is part of an experimental interactive design system created to reimagine how audiences experience jazz. The project combines dynamic live visuals for venues and performances with an interactive augmented reality filter, extending the physical experience into an immersive digital space. Scan the QR code and point your phone at the image to try the filter
02
Challenge
Jazz can face a perception barrier: it is often seen as static, elitist or distant, making it harder to connect with younger, digitally engaged audiences. This creates a gap between the energy of the live music and the level of interaction contemporary audiences increasingly expect from cultural experiences.
03
Solution
The concept closes this gap by turning the audience from passive spectators into active participants. By scanning the concert artwork, whether on posters, tickets or screens, audiences unlock a surreal animated world through augmented reality. The filter extends the live experience into the digital space, giving jazz a fresh and interactive visual language designed for a new generation of listeners.
